Signs in the window are restricted to the size of the frame. Banners have no such restriction. They can be as big as the building. Big banners offer flexibility. You can change a banner. A new banner can have a new message. A new banner can low have new colors and new dimensions. As time passes, events and sales and promotions change. So can that big banner. Big banners are relatively inexpensive. They hardly require research and development. The materials are readily available. Rocket scientists are not needed to make even the biggest banner. The big banners do not require the intensive work and time of an army of sign professionals. There is no major fabrication, no electrical work, and no real installation woes. Big banners are effective and match up well in comparison to print advertising and media promotion in terms of coast. Big banners represent a fraction of the expense associated with direct mailings, TV ads, and telephone solicitation. Bold can be a massive billboard on the highway, a logo emblazoned on a vehicle, or simply a cloth banner. However, not only must customers see the sign, but they also should read it-and should absorb the message that it offers. Sometimes in the sign industry, the phrasing or the

banner has changed the visual landscape. "What is different?" asks the population, and it''s the banner. Bigger is better. Big banners can''t miss unless they are hung in the woods, inside, or in the unexposed alley between buildings. Big banners are simple. In fact, they work because they are simple. Single messages, simple cost words, and direct appeals keep the big banner accessible to the most causal passer-by. In a car, a driver or a passenger may zip by and still catch the new sale, the grand opening, or the brand-of-the-month. Exclamation point addicts can have a field day with big banners. Big banners are colorful. They offer a wonderful chance to jazz up a dull brick building or an aging structure. Colors rule in banners. They are king in big banners. The goal is to attract attention. They even generate excitement. Color is the key. Use a big banner''s color to contrast with the businesses usual color schemes. Use colors to show change vinyl as well as having the banner announce change in its lettering. Big banners are promotional. As a new addition to the visual landscape, they are by their very nature a demonstration of something new. The bigger the new banner the bigger the sense of promotion. Bigger is louder.

8" x 10" transparencies are acceptable for color and grayscale scanning. While 35mm slides may become "grainy" when enlarged, banner transparencies 2 1/4" size and up will reproduce low extremely well in most cases. If possible, specify to your photographer to use 2 1/4" format or 35mm film intended cost for extreme enlargement. Full Color and Grayscale Scans: Continuous-tone art is most commonly submitted in the form of transparencies, photographs, or negatives taken by a professional photographer. Supplying preprinted artwork such as a magazine page or a printout from a color printer is highly discouraged. "Rescreening" this type of art will result in either a moire pattern and/or a blurry image. Scans for Recreating Artwork: Client supplied artwork is often submitted as black and white "slicks" or printed material such as stationary, decals, promotional pieces, etc. This art is scanned as a "template" vinyl with the intention of recreating it in Adobe Illustrator. The finished art can contain one or more colors and varying banner tones of those colors. While a scanning charge does not usually apply, an art charge to recreate the image may. The complexity of the image as well as the quality of the supplied original will have a direct effect on art charges.

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