to store your banner where it might get wet or hot (i.e. in the attic or next to a furnace) because the heat may make the ink stick together. Use common sense. Roll your banner up, secure it with a rubber band or tape, and place it under your bed, in your closet, or in a pantry where it will be safe from excessive heat, dampness, small children, or pets. Things We Need to Know Before You Order a Banner How will you use the banners or signs? What image(s) are you trying to project? Do you have a specific design/logo in mind already? What is your budget? What size banner would you like? Where will it be hung? From what distance is it to be read? Is it for indoor or outdoor use? How long do you want it to last? Have you decided on a fabric? (If not, see Samples) What color(s) will be used in the image? Solid, spot colors, halftones or shades of color, or photographic, four-color process? What quantity will you need? Will it be single or double sided? Are there any special requirements concerning the fabric (flame retardant, cloth vs. vinyl, fabrication, finish, durability)? When do you need and banners and where? Do you need help with installation? Do you have any special artwork you want included on your banner? If

Custom lettering/graphics for anything from automobiles to mailboxes. Vinyl lettering and graphics have a permanent adhesive lasting 5+ years outdoors. Our premium vinyl resists fading and is not affected by gasoline, oil or other solvents. Vinyl letters/graphics are easily applied to different substrates including riveted metals, corrugated siding, vehicle exteriors and sign boards. Available in standard colors or semi-metallic vinyl colors to match or contrast your vehicle. Graphics are also available. Provide a short description and we''ll check our art libraries for the closest match and mail or fax you the design. Custom design artwork is available by request and priced individually. We can help you with the graphics. Provide a short description and we''ll check our art libraries for the closest match and mail or fax you the design. Custom design artwork is available by request and priced individually. Art files accepted in standard formats (.eps, .wmf, .tif, .cdr, .dxf, .ai, .bmp). Or if it''s easier, just provide a simple hand sketch - that''s fine too. makes ordering banners EASY! We show you how to submit your artwork, answer your FAQs, and define print terms so that we can better communicate with each

communication process. After sorting through the marketing objectives, choose the best ideas and the language that might be used to "speak" to the vinylpromotionalbanner consumer. Try to match the ideas and the language with the identified marketing objectives. What ideas and language meets what objective? Having previously ranked the marketing objectives in order of importance, you already have a system for evaluating ideas and language. Don''t let too many ideas, themes, or words convolute the entire advertisement. Three to five words within a space of 20''x20'' works best. Size is key to the content of the sign. The same goes for the other "languages" of signs. You probably don''t want to mix too many media, too many colors, or too many textures. Attraction is the most important step in the process. To attract, the attention of the consumer must be seized-and held. Once someone notices the sign, part of this vinylpromotionalbanner process is achieved. However, the concern is with getting the attention of the targeted customer. This is when strategy decisions can get tricky. Ploys such as quirky cartoons, bright lights, or loud colors can interrupt the gaze of any passerby. It''s a matter of selecting a visual scheme that will grab the targeted product market. Next it should

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